Field notes

Better questions for better systems.

Practical thinking on commercial data, decision-making and useful AI. Clear guidance for teams building beyond their first information system.

6 minute read2026-10-30

When does a growing business need a data foundation?

A practical guide to recognising when spreadsheets and disconnected systems are holding a growing business back.

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More articles will be added as practical questions and lessons emerge from the work. No invented case studies or results.